The Civic Card The First Initiative Under The C.I.V.I.C. Discount Card Program The Civic Card – Providing inner-City With A New/Valuable Savings Tool Frequently Asked Questions: What is the Civic Card? – The Civic Card is a community-based discount program, where participating merchants/businesses provide discounts on products and services to cardholders within the inner cities. The Civic Card saves its holders money by providing numerous discounts on everyday purchases – groceries, clothing, prescription drugs, entertainment . . . and a host of other products/services – as new merchants/businesses are being solicited, and signing up to be “partners in the Civic Card Program” every day. How does the Civic Card work? – Members simply take their card to any of the participating merchants/businesses to receive discounts ranging from 5% to 50% off purchased goods and services